Employee
Statistics: Web Addiction On The Rise
By Gretchen Hyman
Forget
those after work cocktails that gradually become more of a
necessity than a social pleasure. Forget that extra half pack of
cigarettes that gets smoked during the day to alleviate stress
from an overdue report or a hotheaded boss. America's favorite
pastime for the 21st century, Web surfing, is now being
pinpointed as the one of the most highly addictive activities to
scourge the modern workplace.
According
to research conducted by employee management firm Websense Inc.,
25 percent of employees feel addicted to the Internet, while
only a meager 8 percent of those polled claim no knowledge of
workplace Web addiction.
Making
a case for employee Internet management (EIM) software
solutions, industry experts say Internet addiction can be a
productivity blind spot for many employers and human resource
professionals who fail to recognize the signs and the
consequential drop in productivity levels, not to mention the
drain on corporate bandwidth.
"Studies
have shown that from 25 to 50 percent of cyber addiction is
occurring at the workplace," said Dr. Marlene Maheu, an
Internet addiction expert and CEO of Pioneer Development
Resources, Inc. "That means employees are getting paid to
participate in activities that are not work-related."
The
survey, which was conducted by Harris Interactive across a swath
of 305 employees, determined that the average worker spends more
than one entire workday each week surfing Web sites that are not
work-related.
Among
those polled, 67 percent confessed to visiting Web sites for
personal reasons. Compulsive workplace shoppers claimed 24
percent of those polled. News junkies came in second at 23
percent, pornography hounds at 18 percent, gambling at 8
percent, and auctions at 6 percent.
"The
survey shows there is a huge gap between what employees are
doing on the Internet and what employers know," said Harold
Kester, chief technology officer for Websense. "Left
unchecked, free and open Internet use can lead to severe
productivity and legal liability issues for organizations."
Separately
released statistics state that 70 percent of Internet
pornography traffic occurs during the 9-5 workday. Research from
IDC claims that 30-40 percent of all Internet surfing is
non-work related, and Nielsen/NetRatings states that 60 percent
of online purchases are made during business work hours.
But
while many corporations are making an effort to block such
activity, they are not covering their bases entirely, says
Websense, and employees learn to snake their way around the Web
despite these efforts.
For
example, says Websense, while 78 percent of employers block
employee access to pornography, only 47 percent block access to
gambling sites, 20 percent block shopping and auction sites, and
4 percent block news sites.
Typically,
the software product is installed on the server and integrates
with the firewall, cache engine, or proxy server, and via a
database or URLs, monitors and controls Web site access.
Another
hidden danger for companies, says Websense, is the risk of
malicious mobile code (MCC) from un-monitored Web access.
Corporate networks can be inadvertently exposed to worms,
viruses, and other malicious code while employees are seeking
out mindless online entertainment.
According
to Websense data, 48.6 percent of MMC is embedded on Web sites
that many companies would normally allow employees to access
freely.
"Web-borne
MMC is a growing threat to corporate America because it infects
more than just hacking, pornography, and gambling Web
sites," said Dan Hubbard, a security expert at Websense.
"For example, employees browsing travel or sports sites can
instantly infect their company's network without even knowing
it. It's critical for businesses to stop this type of code at
the source, rather than react once it enters the Internet
gateway."
Additionally,
Websense warns companies of potential liability and network
congestion issues when it comes to workplace gambling. Many
gambling Web sites often contain interactive content or
streaming video that can lead to network congestion, slower
connectivity for other employees, and markedly reduced employee
productivity, says Websense.
"Recent
legislation allowing online horse betting in California isn't
something employers should take lightly," said Jennifer
Kearns, a labor and employment partner at Brobeck, Phleger &
Harrison LLP. "Companies that don't have policies for
managing workplace Internet activity can face a multitude of
problems, not the least of which is lost employee
productivity."
According
to Websense, demand for online betting got a major boost when
California Gov. Gray Davis signed a bill earlier this year
legalizing online horse race betting. Since then, the number of
gambling Web sites have skyrocketed and so has the likelihood
that some of those gamblers are sitting in the office cubicle
nearest you.
"Employers
should remain proactive in terms of setting clear policies about
Internet gambling in the workplace," said Andy Meyer, vice
president of marketing for Websense, "Companies can also
enforce those policies with an EIM product that automatically
takes the temptation away from employees."
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2004, Jupitermedia All rights reserved.
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